If you don't have an ad blocker on youtube, like me you are compelled to watch an advertisement before watching your desired video. And that's how I was introduced to Brandless for the first time. Curious about what this new online grocery store that sells every product for only 3$ is, I ended up reading an article about it on Buzzfeed-News later. The article talks about the new "unbranded" online convenience store called Brandless where everything is just $3 and made by the Brandless brand- which the brand contends is not really a brand. Brandless believes to be re-imaging what it means to be a brand and thus has given all their products generic names instead of brand names. For example, mouthwash is just labeled "Mouthwash." Cheese duck crackers are just "Cheese Duck Crackers." Gluten-free blueberry muffin mix is just "Gluten Free Blueberry Muffin Mix." Brandless wants to be totally authentic by giving the consumers the attributes. T...