If you don't have an ad blocker on youtube, like me you are compelled to watch an advertisement before watching your desired video. And that's how I was introduced to Brandless for the first time. Curious about what this new online grocery store that sells every product for only 3$ is, I ended up reading an article about it on Buzzfeed-News later.
The article talks about the new "unbranded" online convenience store called Brandless where everything is just $3 and made by the Brandless brand- which the brand contends is not really a brand. Brandless believes to be re-imaging what it means to be a brand and thus has given all their products generic names instead of brand names. For example, mouthwash is just labeled "Mouthwash." Cheese duck crackers are just "Cheese Duck Crackers." Gluten-free blueberry muffin mix is just "Gluten Free Blueberry Muffin Mix." Brandless wants to be totally authentic by giving the consumers the attributes. They want their customers to get quality products without having to pay the BrandTax. For example, if the label says it’s tomato and basil sauce, it contains only tomato and basil sauce. She stated that this brand is really about the people and enabling them to live better lives. A lot of people aren't aware of paying heavy brand-taxes. Brandless basically eliminated this tax permitting them to make the products cheaper than general. The shipping costs are free once you buy 24 products and otherwise 9$.
The article highlighted that this brand is made for having a direct relationship with real people as claimed by the co-founder, Tina Sharkey. They want to be transparent to the customers. One way is how they have campaigns saying 'Live more, Brand less.' Brandless also has an Instagram page with the hashtag 'brandlesslife' which is really just a platform for the consumer's message and not theirs, according to the co-founder.
At the end of the article, Buzzfeed pointed to them that they are very similar to the dollar store which sells a gazillion branded products for literally only $1. To this Brandless responded by saying that they believe they are different as they focus more on better-for-you products.
This article was pretty interesting! The title of the article totally got me reading it. I think it gives the introduction to the brand in the most perfect way. Agreed, Brandless is eventually a brand itself; so calling it a brand that isn't really a brand but is totally a brand- makes so much sense!
Well, using generic names for the products is such a super cool business idea. In a world of brand-conscious freaks, something like this was really needed to be done in order to open the eyes of the brand conscious people. I love Brandless's white trademark, I think it's so classy. Although I believe the co-founder was talking pretentiously about making it all for the people for enabling them better lives. Being a marketing student, I know she's using psychology (emotions) to sell her brand. I hope the quality they are vouching for is truly genuine. The article was good to read but I wished they elaborated more on how Brandless is able to sell their products for so cheap!
However, I like the main idea of making the products brand-tax free and therefore eventually cheaper for the consumers. Overall, loved the article and the new startup. I would love to try out this brand and get products from their website. If this brand truly is for the people, I hope they go a long way!
Link to the BuzzFeed article: https://www.buzzfeed.com/leticiamiranda/the-brandless-brand?utm_term=.dyxzpzd6e#.oxe3A3ld2
Link to Brandless's website: https://brandless.com/
The article talks about the new "unbranded" online convenience store called Brandless where everything is just $3 and made by the Brandless brand- which the brand contends is not really a brand. Brandless believes to be re-imaging what it means to be a brand and thus has given all their products generic names instead of brand names. For example, mouthwash is just labeled "Mouthwash." Cheese duck crackers are just "Cheese Duck Crackers." Gluten-free blueberry muffin mix is just "Gluten Free Blueberry Muffin Mix." Brandless wants to be totally authentic by giving the consumers the attributes. They want their customers to get quality products without having to pay the BrandTax. For example, if the label says it’s tomato and basil sauce, it contains only tomato and basil sauce. She stated that this brand is really about the people and enabling them to live better lives. A lot of people aren't aware of paying heavy brand-taxes. Brandless basically eliminated this tax permitting them to make the products cheaper than general. The shipping costs are free once you buy 24 products and otherwise 9$.
The article highlighted that this brand is made for having a direct relationship with real people as claimed by the co-founder, Tina Sharkey. They want to be transparent to the customers. One way is how they have campaigns saying 'Live more, Brand less.' Brandless also has an Instagram page with the hashtag 'brandlesslife' which is really just a platform for the consumer's message and not theirs, according to the co-founder.
At the end of the article, Buzzfeed pointed to them that they are very similar to the dollar store which sells a gazillion branded products for literally only $1. To this Brandless responded by saying that they believe they are different as they focus more on better-for-you products.
This article was pretty interesting! The title of the article totally got me reading it. I think it gives the introduction to the brand in the most perfect way. Agreed, Brandless is eventually a brand itself; so calling it a brand that isn't really a brand but is totally a brand- makes so much sense!
Well, using generic names for the products is such a super cool business idea. In a world of brand-conscious freaks, something like this was really needed to be done in order to open the eyes of the brand conscious people. I love Brandless's white trademark, I think it's so classy. Although I believe the co-founder was talking pretentiously about making it all for the people for enabling them better lives. Being a marketing student, I know she's using psychology (emotions) to sell her brand. I hope the quality they are vouching for is truly genuine. The article was good to read but I wished they elaborated more on how Brandless is able to sell their products for so cheap!
However, I like the main idea of making the products brand-tax free and therefore eventually cheaper for the consumers. Overall, loved the article and the new startup. I would love to try out this brand and get products from their website. If this brand truly is for the people, I hope they go a long way!
Link to the BuzzFeed article: https://www.buzzfeed.com/leticiamiranda/the-brandless-brand?utm_term=.dyxzpzd6e#.oxe3A3ld2
Link to Brandless's website: https://brandless.com/
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