Welcome to Kriti's blog!

Most of the times people confuse marketing with selling or advertising or promotion. Some people just consider all as synonyms! Well, that certainly isn't true. So I thought since I'm going to have a career in marketing why not end my final blog with something educational yet relatable! Successful marketing is when you are able to convince your customers that you are a good candidate for whatever goods or services your business provides. They should choose you over your competitors for whatever reason. Marketing is more than just making a profit. It's business with customer satisfaction. Marketing Mix: 4 Ps of marketing 1. Product Your product can be tailored according to the needs of your customers. 2. Price This all-important factor will play a big part in determining who your business attracts. A product or service’s price point can be lowered or raised to appeal to certain audiences. 3. Promotion This is mainly where advertising plays a major role. F...

Ask my sister to cook Indian and she will give you a blank stare for a minute and then say 'I don't have the time to cook Indian let's just have something simple.' Well, that may seem normal to a foreigner, but to an Indian that is funny. My food blog -  https://asicookit.wordpress.com/2015/11/02/chole-all-the-way/ I personally believe Indian cooking doesn't have to be all complicated. One can make simple Indian dishes too. Anyhow to help my sister be confident in cooking Indian food I found an article for her on time-saving while cooking Indian. https://twosleevers.com/palak-paneer-pressure-cooker/ This article explains how Indian cooking is generally made with fresh ingredients and from scratch and thus can be elaborative but just like any other cuisine, it totally depends on what you're cooking. There are some ingredients though, that are common in most Indian dishes though and preparing them ahead of time can further cut down on cooking time....