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Blog #10 Marketing Basics

Most of the times people confuse marketing with selling or advertising or promotion. Some people just consider all as synonyms! Well, that certainly isn't true. So I thought since I'm going to have a career in marketing why not end my final blog with something educational yet relatable! Successful marketing is when you are able to convince your customers that you are a good candidate for whatever goods or services your business provides. They should choose you over your competitors for whatever reason. Marketing is more than just making a profit. It's business with customer satisfaction. Marketing Mix: 4 Ps of marketing 1. Product Your product can be tailored according to the needs of your customers. 2. Price This all-important factor will play a big part in determining who your business attracts. A product or service’s price point can be lowered or raised to appeal to certain audiences. 3. Promotion This is mainly where advertising plays a major role. F...
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Blog #9 Save Time Cooking Indian Food

Ask my sister to cook Indian and she will give you a blank stare for a minute and then say 'I don't have the time to cook Indian let's just have something simple.' Well, that may seem normal to a foreigner, but to an Indian that is funny. My food blog -  https://asicookit.wordpress.com/2015/11/02/chole-all-the-way/ I personally believe Indian cooking doesn't have to be all complicated. One can make simple Indian dishes too. Anyhow to help my sister be confident in cooking Indian food I found an article for her on time-saving while cooking Indian. https://twosleevers.com/palak-paneer-pressure-cooker/ This article explains how Indian cooking is generally made with fresh ingredients and from scratch and thus can be elaborative but just like any other cuisine, it totally depends on what you're cooking. There are some ingredients though, that are common in most Indian dishes though and preparing them ahead of time can further cut down on cooking time....

Blog #8 Mediterranean Love

Each cuisine has its own specialty. Being a foodie, I love trying out different cuisines and seeing what excites my tastes buds. Well, a part of this also means gaining weight. Hmm, this sounds true but it isn't really true. Like I said, all cuisines have healthy and unhealthy points. And if a cuisine was altogether bad, well that country's people won't be alive today. Growing up in India and starting to cook a little, I'm getting to understand what all dishes are healthy and super tasty. Well although there are various reasons why I love the Indian diet, here's an article on 12 reasons to love the Mediterranean diet. 1. No Calorie counting needed! This reason is my absolute favorite and also why I fell in love with Indian cuisine. Similarly,  a fill of flavorful veggies and beans, switching to olive oil instead of butter and swapping bad fats for healthy ones, the Mediterranean diet comes with thus plus too! 2....

Blog #7 Vegetarian-Types

I turned vegetarian when I was just 8 years old. Since then I haven't been having any non-vegetarian food at all, but very recently when I came to the USA for higher studies, I had to start eating a little bit of non-vegetarian food.   Growing up in India, where a major part of the population is vegetarian, living was a super easy living. In my house, we only eat vegetarian food since my grandparents are vegetarians too. Indian food has a large variety of vegetarian options and the food is super delicious. But in the USA, it was a little hard to find good vegetarian food around my apartment so I cooked at home mostly, but when I went out with friends I had chicken once in a while. My friends used to tease me saying that I am not a vegetarian since I eat chicken at times, and I used to tell them that know that I have grown up I don’t mind eating meat a little, it’s just that I prefer eating vegetarian food. With hearing all this one day I did some research on google and came ac...

Blog #6 Aisha Movie Review

One of my all-time favorite movies is ‘ Aisha .’ I decided to find reviews of that movie and see how others perceived it as.   Mayank Shekhar, an Indian film critic gave the movie a 1/2 star out of 5. Let's find out why. The critique explains th at the movie begins with a wedding of a middle-aged pair with couples sipping on champagne, tinkling & toasting to good health and white sparkling white clothes. He made sure to point out that white is considered an inauspicious color by Hindus. In this movie, Sundays afternoons were reserved for fancy hats at the races. He claims to have never gone for such imagined circles and found them hyped. According to him, these details were necessary.   He then described how he found the New York-based Mira Nair seem to know more about New Delhi’s upper-class and Punjabis as in the movie Monsoon Wedding, than this director. The film borrows from Jane Austen’s novel Emma. Sonam Kapoor plays the lead role and she’s Aisha ....

Blog #5 Dilli Haat

Being born and brought up in Delhi, I have been going to this permanent market, popularly known as Dilli Haat or Delhi Haat (open-air market) run by Delhi tourism, so very often! Dilli Haat is a unique bazaar in the heart of the city that displays different aspects of Indian culture and tradition. It has small shops and food stalls from all the states of India at this one particular market which means you can literally explore every bit of India at this one market of Delhi. So, I thought why not search on youtube a video on a traveler's experience in order to showcase you what all Delhi Haat has to offer so that next time when you all, my international friends visit Delhi, you surely make a trip to this forever-happening bazaar. The youtube blogger begins by talking a little about the history of the market. She finds it funny yet absurd that this market, in INA was opened in the year 1994 and was made wheelchair accessible in 2003. She explains that since India is such a di...

Blog #4 Coconut Magic

 When I was young, my mom always used to give me a body massage with coconut oil for the numerous benefits it brings with it. I really enjoyed that because coconut oil has a really nice smell. Well, very recently, during these winters I felt my skin had become a little dry, so I ordered organic virgin coconut oil to use as a moisturizing lotion for myself. Since I was really intrigued about its other benefits as one of my friends said she even used Coconut oil on her face for a supple skin I thought why not read some articles on Google about it. I ended up really liking this article from Coconut-Oil-Tips.com about the use of coconut for thick brows and luscious lashes. According to me, eyes are an extremely important part of the face and nice eye features, especially for girls, are really attractive. I love taking good care of my eyes and making them look pretty, so this article was a good read for me. This article not only mentioned the good uses of coconut ...

Blog #3 Let's Nacho

How many of us are struggling to lose weight but hate going to the gym to workout? Well, fret not you're probably not the only one. And there's nothing to worry about since there are other fun ways to lose weight in the form of body training. Well, I love Bollywood dancing and very recently came across an article that described various dance workouts that would help you lose weight. The article began by saying, 'So how about dancing your way to health? Dance is a fun way to lose weight and it gives you an opportunity to let your hair down, literally. Here are some exciting dance workouts for you, which can get you a slender figure and a healthy body!' That looks like a very good start to the article! Completely draws attention and get you excited to read more! The article basically had a list of 6 dance forms with a little description of them and the range of calories one could burn by doing them. The list was given in the order of least calories burnt to most ca...

Blog #2 Haldi

No Indian dish is really complete without all its wonderful spices! one such spice that not only brings flavor and color to the dish but also has numerous benefits is Turmeric. Known as Haldi in Hindi, Turmeric is rich in antioxidants and may be helpful to those with digestive problems. Always encouraged by elders to add Haldi to every dish and even have it with milk or water in the morning made me very curious to find out more about its benefits. And thus, I ended up finding an article on the same on Google. The article by LiveStrong is talking about both Turmeric and Gram flour in the same space, but I will be discussing Turmeric first and then concentrating on Gram flour separately afterward. The Article starts by explaining how important Turmeric is in Indian cuisine and how it makes Indian cuisine of the healthier cuisines to eat. Then it moves on to its benefits which include that Turmeric is rich in antioxidants and how Turmeric is for ...

Blog #1 Brandless

If you don't have an ad blocker on youtube, like me you are compelled to watch an advertisement before watching your desired video. And that's how I was introduced to Brandless for the first time. Curious about what this new online grocery store that sells every product for only 3$ is, I ended up reading an article about it on Buzzfeed-News later. The article talks about the new "unbranded" online convenience store called Brandless where everything is just $3 and made by the Brandless brand- which the brand contends is not really a brand. Brandless believes to be re-imaging what it means to be a brand and thus has given all their products generic names instead of brand names. For example, mouthwash is just labeled "Mouthwash." Cheese duck crackers are just "Cheese Duck Crackers." Gluten-free blueberry muffin mix is just "Gluten Free Blueberry Muffin Mix." Brandless wants to be totally authentic by giving the consumers the attributes. T...

Assignment #0

This is my assignment #0.